At the conclusion of the focus group you can hand each participant an envelope with the Value is immediately understood and recognized it is universal and easily distributed and, it works! IfĬonsidering giving money, whether it is cash, check, or pre-loaded credit card, there are protocols toĬonsider. There are several advantages to monetary incentives: its The most common incentive offered is money. Incentives also convey to the participants that theįocus group is important, and worth their time. Time slot from being preempted by other demands. Offering incentives acts as a way to protect the promised People lead busy lives and often receive a number of last-minute requestsįor the same time period as the focus group. Incentives are also effective as a way to encourage participants to not schedule something else during Most recruiters will tell potential participants of the incentiveīeing offered-whether monetary or non-monetary-upfront, so they remain motivated to show up. Rather they serveĪs a stimulus to attend the focus group, with the primary function to incentivize participants to show upįor the scheduled focus group on time. Incentives are not rewards, nor are they honorariums or salaries. Researchers and recruiters get individuals to show up? Incentives. Talk openly about the subject/topic being researched. Travel, time out of the day, etc.), and require participants to sit in a room with a bunch of strangers and Many focus groups are at least two-hours long, require a bit of coordination to attend (child-care, If you think about it, the burden ofĪttending a focus group falls on the individual participants, not the person or company hosting the focus Late-comers, and ruined focus groups because of lack of attendance. Up for a focus group they agreed to attend, and you’ll likely be bombarded with stories of no-shows, Show me the money! Incentivizing Recruits for Focus GroupsĪsk any Qualitative Market Researcher or Professional Recruiter about issues with recruits not showing
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